Because Lutherans sing Alleluia!: A holy day has dawned upon us. Today we celebrate the incarnate Word, God becoming flesh to live among us in the person of Jesus Christ then and now. Emboldened by the good news of Christ's birth, along with the shepherds, Mary and Joseph, and all the witnesses to the light of Christ, we declare to the world that we have indeed seen and been transformed by the arrival of "the salvation of our God." O come, let us adore! We are better together.